Occupying the Flagstaff Bridal Fair
Posted February 23, 2013on:
Despite the success of Wedding Alternatives/The Alternative Wedding Book, I’d never been to a bridal fair. They seemed so commercial, so extravagant. Now that my daughter’s getting married, I get to go along to the Bridal Fair in Flagstaff, Arizona.
I didn’t want to spend two hours talking about photography packages and overpriced cakes and honeymoon locations, so I devised a plan to be a little subversive. I’d carry a copy of the book with a little sign “Free Copy?” My daughter saw right through that ploy when I asked to borrow her copy, and proclaimed, “Nothing political today, Dad.”
So, I made a little sign, “Want to Simplify Your Wedding?” The lady in charge quashed that plan. But she gave me permission to talk informally to guests there.
What should my approach be? I need to be able to tell my story quickly. I can’t expect to hold a stranger’s attention for more than ten seconds.
“Hi, I’m Jerry, father of the bride today. I’m giving away a free book on simplifying weddings. Would you be interested? It’s on-line. I can give you the address and you can read it at your convenience.”
I approached guys first, thinking they would be most interested. Then older women, then couples. Only two said no, and most of the dozen I approached were really thankful!
You could try the same thing.
Gerald Iversen, 1/26/13