Simple Living Works!

Social Media Post #5 – eNewsletters

Posted on: May 6, 2014

1-A1409Contrary to the opinion of some social media gurus, I recommend that we include lots of links in our communications. If our readers want to ignore them, they can. But make it as easy as possible for those who want more info. If you have the time! Links take time.

Be sure that the links work. I’ve been embarrassed more than once discovering that some links don’t work after sending out several batches of an eNewsletter.

Most folks prefer personal touching stories. I prefer causes, issues. I prefer orderly communications. I cringe at chatty, over-exposing personal stories.

My eNews has evolved (devolved?) basically as a monthly billboard for my blogs (4x/week) and podcasts (3x/month).

For the first two years, I sent my eNews only as text. Now I create the eNews as a blog and link to that blog from the email message (which still contains the text format). The blog format for the eNews gives me much more design flexibility. Yes, there are many eNews templates but they require a reader to have browser that can read it. My method requires an extra click by the reader.

Following the dictum ‘Repetition is the soul of marketing,’ I repeat some information from one edition to the next, placing the newer, fresher material at the top. That’s risky in that some folks may disregard it, seeing something they’ve seen before. Research shows, however, that it takes three mentions to get someone’s attention; more than that to move them to action.

Read MORE

Next from Simple Living 101: Tools for Activists – Jerry’s Excellent Adventure: Email Lists

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Podcast Reminder

You can access all SLW! podcast audio and the show notes either at SimpleLiving.startlogic.com/SLW-PODCAST or at SimpleLivingWorks.org (then click window #3). Listen through your computer, iPod, iPad, iPhone (or equivalent).

SUBSCRIBE through iTunesStitcher.com or your favorite podcast service. To SUBSCRIBE to email notices, click Comments at the bottom of Show Notes, then check ‘Notify me of new posts by email.’ Please rate us in iTunes and leave a review. Send us your email address to receive the free monthly SLW! eNews. Remember to like us on Facebook. Urge your friends to do the same.

Episode Index: #1-3: Getting Acquainted | #4-5: Beyond a Consumer Lifestyle | #6-11: Whose Birthday Is It, Anyway? | #12: Living More with Less UPDATED | #13: Let’s Get Ready for a Simpler Lent & Easter | #14: Simple Living 101 + Social Media BONUS | #15: author Cecile Andrews, Champion of Simplicity Circles and Community Conversation | #16: Rites of Passage, including Wedding Alternatives | #17: Vicki Robin, co-author of the best-seller Your Money or Your Life | #18: Not Ordinary Time: Eco-Justice Ministries | #19: Simply Delicious: Quantity Cooking for Churches / Hunger / Alternative Summer Festivals | #20-27: Tony and Shane Uncut

Do your friends a favor. Share our blog and podcast. Like SLW! on Facebook. | Follow us on Twitter. | Follow us on Pinterest.

Share your thoughts on our podcast and blogs. Email Feedback AT SimpleLivingWorks DOT org [or SimpleLivingWorks AT yahoo DOT com or SimpleLivingWorks2 AT gmail DOT com], leave a message on our Facebook page or on the SLW! blog.

Peace, Gerald “Jerry” Iversen, Chief SLW! Activist

GRAPHIC – Spirit of Simplicity: Quotes & Art #1-A1409

We do not solicit or accept donations, nor do we sell anything. All our resources and services are free of charge. We’re an all-volunteer organization. Instead, we urge Alternative Giving. Give away at least 25% of what you spent last year on all celebrations – Christmas, birthdays, etc. — to local, national and international causes.

Copyright: Creative Commons non-commercial attribution share-alike license.

*Treasury of Celebrations: published by Northstone, a division of Wood Lake Publications, BC, Canada, best known for its Seasons of the Spirit curriculum.

Through social media, we extend the mission and resources of the non-profit organization Alternatives, 1973-2011. Simple Living Works! web site home page | Theme/Seasons Index To learn more about SLW! – our MISSION, for example — please listen to our getting-acquainted episodes, especially #1 and 2.

We produce a half-hour podcast twice a month, hopefully educational and inspiring for you, your family and your congregation or group. We blog several times a week.

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