How Many HITS for You Today?

Posted by: Simple Living Works! on: August 13, 2014

• In: Others' resources | Personal | SLW! resource
• 4 Comments

In the advertising industry, there is a technical, scientific term for each time we are exposed to a commercial message. And that term is a HIT. So, guess how many hits does the average American experience on an average day?

Before you guess, I want to put this in context. I have heard that some grocery stores, when you push your cart down the aisle, have ads on the floor in front of you. Some places now have TV monitors on your cart selling you products as you go down the aisles. As you walk down the mall, all these colors, all these slogans, all these things are calling out to you, “Buy me. Collect me. You deserve me.” So, you have the big ads – the billboards and TV commercials – and you have the little ads – commercial logos, swishes, jingles.

In this context, how many hits do you guess the average American experiences on the average day? What would you guess? 2,000? You’re almost barely lukewarm. 10,000? You’re getting warmer. 15,000? Yes, you’re very close. 16,000 hits a day! And you think, Not Me! That’s because we have become desensitized to all these messages. We are swimming in commercial soup.

This cautionary blog for the beginning of the school year and the upcoming onslaught of political ads for the fall election. See the fifth Life Standard: Non-Confirm Freely text or video.

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What’s NOW with SLW

• Seattle Recharge — meeting Glen Gersmehl, Exec. Dir. of Lutheran Peace Fellowship; interviewed by Christine Sine for her Godspace blog. I plan to issue my interview of Tom and Christine Sine and as a SLW! podcast in Sept.  See the notes I took of our group discussion (Post #293) at Mustard Seed Associates, as well as the notes from my speaking tours through 40+ states (including my first visit to MSA, post #168). Tom is the author of the best-seller Mustard Seed Conspiracy. He gave me a copy of his recent The New Conspirators: Creating the Future One Mustard Seed at a Time. +Tom’s blog.Also on this trip I reconnected with one of my influential college instructors, Gerald Stolp, in Eugene, OR.
• Hiroshima Day – 8/6: Remembering the past for the sake of peace; Sadako and the Thousand Paper Cranes; Middlebury, Indiana, to Hiroshima, Japan; Remembering and hoping. ART = Spirit of Simplicity: 4-A548 – How to Fold a Paper Peace Crane; 4-A3505 – August 6, 1945 — When the clocks stopped – Hiroshima and Nagasaki
• Thank the Rich
• The Second Half of Tony and Shane Uncut has begun — Tony Campolo & Shane Claiborne’s complete dialog on simpler living and global justice, in eight parts. To LISTEN visit the Episode Index. The topics are different for each episode.
• Jerry’s Excellent Adventure in Social Media complete. READ MORE
• The response to my blog “Why Are Danes So Happy?” has been AMAZING. Thank you! The responses to my blogs and podcasts are collected HERE.
• Simpler Living Alternative Daily Calendar – August
• Check out a few of these thought-provoking, timely resources that might meet your personal, family or congregational/group needs. They’re all FREE.
  • Treasury of Celebrations*: Create Celebrations That Reflect Your Values and Don’t Cost the Earth Earth – May-Aug.
  • Worship Alternatives: Pentecost/Ordinary Time
  • Spirit of Simplicity: ART | QUOTES
  • 10 Tips for Simpler, More Meaningful Celebrations | Spanish: 10 puntas
  • Alternatives’ Seasonal/Thematic Index

What’s Coming

• Tony and Shane Uncut Finale — Tony Campolo & Shane Claiborne’s complete dialog on simpler living and global justice, in eight parts.

What’s Happened

• July 11 – World Population Day
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• The Common Good Podcast Episode 49 :: Geoscientist Jeff Severinghaus: How 800,000 Year Old Antarctica Ice Confirms Earth’s Changing Climate & How to Respond

What Others Are Doing

• The Common Good Podcast Episode 50 :: Colin Richard on Permaculture
• Seeing Systems: Peace, Justice and Sustainability – New Course from Northwest Earth Institute
• Interviews, Book Groups, etc. – Spreading the Conversation about The OneEarth Project and the book, Blinded by Progress: Breaking Out of the Illusion That Holds Us, by Lee Van Ham. | TheCommonGoodPodcast.com, episode 42 | Lee’s new Slide Show
• Spring of Sustainability: Turning Crises into Creative Solutions [Since this series is over, you can only access it by subscribing. Or hear two free samples.] Summer of Peace: Transforming Conflict in Your Heart, Your Relationships and the World, a free online event, June 13-September 21, both series from The Shift Network and Sustainable World Coalition

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*GRAPHIC – Spirit of Simplicity Quotes & Art #8-A4190

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Tags: 10 Tips for Simpler More Meaningful Celebrations, advertising, Blinded by Progress, Christine Sine, Hiroshima Day, lee van ham, Lutheran Peace Fellowship, Mustard Seed Associates (GodSpace), Northwest Earth Institute, Pentecost/Ordinary Time, Shane Claiborne, Simpler Living Alternative Daily Calendar, Spanish, Spirit of Simplicity: Quotes & Art, Summer of Peace, Sustainable World Coalition, Thank the Rich, The Common Good Podcast, The One Earth Project, The Shift Network, Tom Sine, Tony & Shane Uncut, Tony Campolo, Treasury of Celebrations, Why Are Danes So Happy?, Worship Alternatives