How Many HITS for You Today?
Posted August 13, 2014on:
In the advertising industry, there is a technical, scientific term for each time we are exposed to a commercial message. And that term is a HIT. So, guess how many hits does the average American experience on an average day?
Before you guess, I want to put this in context. I have heard that some grocery stores, when you push your cart down the aisle, have ads on the floor in front of you. Some places now have TV monitors on your cart selling you products as you go down the aisles. As you walk down the mall, all these colors, all these slogans, all these things are calling out to you, “Buy me. Collect me. You deserve me.” So, you have the big ads – the billboards and TV commercials – and you have the little ads – commercial logos, swishes, jingles.
In this context, how many hits do you guess the average American experiences on the average day? What would you guess? 2,000? You’re almost barely lukewarm. 10,000? You’re getting warmer. 15,000? Yes, you’re very close. 16,000 hits a day! And you think, Not Me! That’s because we have become desensitized to all these messages. We are swimming in commercial soup.
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- Seattle Recharge — meeting Glen Gersmehl, Exec. Dir. of Lutheran Peace Fellowship; interviewed by Christine Sine for her Godspace blog. I plan to issue my interview of Tom and Christine Sine and as a SLW! podcast in Sept. See the notes I took of our group discussion (Post #293) at Mustard Seed Associates, as well as the notes from my speaking tours through 40+ states (including my first visit to MSA, post #168). Tom is the author of the best-seller Mustard Seed Conspiracy. He gave me a copy of his recent The New Conspirators: Creating the Future One Mustard Seed at a Time. +Tom’s blog.Also on this trip I reconnected with one of my influential college instructors, Gerald Stolp, in Eugene, OR.
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Tony and Shane Uncut Finale — Tony Campolo & Shane Claiborne’s complete dialog on simpler living and global justice, in eight parts.
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- Spring of Sustainability: Turning Crises into Creative Solutions [Since this series is over, you can only access it by subscribing. Or hear two free samples.] Summer of Peace: Transforming Conflict in Your Heart, Your Relationships and the World, a free online event, June 13-September 21, both series from The Shift Network and Sustainable World Coalition
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