Simple Living Works!

How Many HITS for You Today?

Posted on: August 13, 2014

8-A4190In the advertising industry, there is a technical, scientific term for each time we are exposed to a commercial message. And that term is a HIT. So, guess how many hits does the average American experience on an average day?

Before you guess, I want to put this in context. I have heard that some grocery stores, when you push your cart down the aisle, have ads on the floor in front of you. Some places now have TV monitors on your cart selling you products as you go down the aisles. As you walk down the mall, all these colors, all these slogans, all these things are calling out to you, “Buy me. Collect me. You deserve me.” So, you have the big ads – the billboards and TV commercials – and you have the little ads – commercial logos, swishes, jingles.

In this context, how many hits do you guess the average American experiences on the average day? What would you guess? 2,000? You’re almost barely lukewarm. 10,000? You’re getting warmer. 15,000? Yes, you’re very close. 16,000 hits a day! And you think, Not Me! That’s because we have become desensitized to all these messages. We are swimming in commercial soup.

This cautionary blog for the beginning of the school year and the upcoming onslaught of political ads for the fall election. See the fifth Life Standard: Non-Confirm Freely text or video.

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*GRAPHIC – Spirit of Simplicity Quotes & Art #8-A4190

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4 Responses to "How Many HITS for You Today?"

[…] How Many HITS for Your Today? A cautionary blog about advertising for the beginning of the school year and the upcoming onslaught of political ads for the fall election. See the fifth Life Standard: Non-Confirm Freely text or video. […]

[…] How Many HITS for Your Today? A cautionary blog about advertising for the beginning of the school year and the upcoming onslaught of political ads for the fall election. See the fifth Life Standard: Non-Confirm Freely text or video. […]

[…] How Many HITS for Your Today? A cautionary blog about advertising for the beginning of the school year and the upcoming onslaught of political ads for the fall election. See the fifth Life Standard: Non-Confirm Freely text or video. […]

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